leanor Foa Dienstag

Brochures

I have written product, service, marketing and capability brochures -- either in web or print form -- for a wide spectrum of financial, travel, consumer product and non-profit organizations. I can help you communicate what is distinctive, timely and particularly appealing about your product or service, as I have helped them.

Columbia Business School Real Estate Brochure

How do you help one of the top business schools in the country distinguish itself from its competitors? I first came up with the phrase, "The New York Advantage," while writing a Columbia Business School Real Estate Brochure (right). It became the "signature phrase" of the Dean's Report (below), which I also wrote, of Columbia Business School and, ultimately, the University. It has continued to be used as a slogan and "key message," in everything from speeches and donor reports to newsletters, websites and brochures.


"I really do hope we have a chance to work together again. I really enjoyed it and I've never forgotten who gave, first, the Real Estate Program, second, Columbia Business School, and lastly, the University, the slogan—The New York Advantage! Many thanks."
(former) Professor Lynne B. Sagalyn, Columbia MBA Real Estate Program and Paul Milstein Center for Real Estate
(now) Professor Lynne B. Sagalyn, Department of City and Regional Planning, School of Design, University of Pennsylvania




New York City Investment Fund Brochure

How do you capture and transmit to others the essence of a complex and highly innovative funding organization, one that is part philanthropic and part investment vehicle? That was the key challenge to developing and writing the first capabilities brochure for the New York City Investment Fund. After lengthy interviews with Henry R. Kravis, and other key team members, and working with the Fund's president and CEO, Kathryn Wyle, I came up with a simple but elegant phrase, "A Private Fund With A Civic Mission," which succinctly conveyed the Fund's mission to its diverse audience—Board Members, Fund representatives, Fund investors and business leaders.

"Eleanor took a fresh look at our organization and translated her observations into a very effective brochure that we used for years to communicate our message."
Kathryn Wyle, President & CEO
Partnership for New York City



(CSH) The Corporation for Supportive Housing Brochures

This national non-profit intermediary organization was having trouble explaining its mission and role to the media, opinion makers and potential funding organizations. I tackled the problem head-on by posing the question—What Is Supportive Housing? and beginning the answer—on the cover page of CSH's first set of brochures. These brochures (one with photos, and a less expensive text-only version) helped solve that problem as well as convey the moving personal stories of people whose lives were transformed by supportive housing facilities.




For Persuasive Communications Solutions, contact:
Eleanor Foa Associates
Tel 212-879-1542
E-mail at efoa@usa.net